• Location: Roanoke
  • Type: Direct Hire
  • Job #508

Public Relations Specialist - Virginia - Health & Wellness

Spartan Capital Group has partnered with one of the world's leading health and wellness companies to help identify a Public Relations Specialist near Roanoke, VA. The ideal candidate will have extentisive experience with media relations work and a demonsrated ability to deliver on impactful and meaningful PR strategies.

Core Responsibilities

  • Develop a world class media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility

  • Use proven techniques to help maximize each media placement, as well as uncover potential new opportunities and provide necessary follow-up and analysis

  • Create and deliver press releases, media relations and social media content

  • Measure the performance of PR campaigns and ensure they are aligned with company strategic goals

  • Proactively identify, share and make recommendations on news and issues that the Client should have a voice in

  • Measure the performance of PR campaigns

  • Pitch new ideas in order to propel brand awareness


  • Bachelor's degree in public relations, marketing, or advertising

  • Strong, clear and concise communication skills

  • Excellent writing, editing, proofing and fact-checking skills

  • Strong knowledge of all types of media

  • Excellent communication and organizational skills

  • 3+ years of experience in PR role

  • Established media relationships


  • Be prepared to provide samples of work or link to your portfolio

  • Must be able to work out of the Roanoke, VA office


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