Web Analytics Developer

Traverse City, Michigan
Direct Hire
  • Location: Traverse City, Michigan
  • Type: Direct Hire
  • Job #387


  • Provide input as a subject matter expert into behavioral tracking strategies to assist product analytics and marketing analytics.
  • Tool administrative for our downstream MarTech solutions which include: Adobe Analytics, Audience Studio, Adobe DSP, etc.
  • Translate business requirements into Web Analytics, Tag Management System and A/B Testing platform implementation.
  • Develop, customize and troubleshoot campaign code in complex environments with the heavy use of JavaScript, HTML and CSS.
  • Manage data quality within marketing technology tools and develop solutions to remediate data quality challenges.
  • Implement analytics tracking code and perform quality assurance to ensure tagging is working as planned. Implement mechanisms to perform data validation against source systems to ensure tracking is accurate.
  • Implement analytics tracking code needed for ongoing reporting and analysis activities.
  • Proactively monitor the marketing tools; this includes performance, users, license restrictions, security and data quality.
  • Hands on design and development of custom solutions built within marketing technology tools including declarative development, scripting, data modeling, and integration.
  • Define and maintain the enterprise wide data model for the web data layer. Update the data model when needed for specific products.



  • Strong JavaScript development skills
  • Experience implementing and/or working with clickstream web analytics tools such as Adobe Analytics (Omniture SiteCatalyst), Google Analytics; or working knowledge of the field of web analytics
  • Knowledge of/experience with A/B Testing platforms (Test&Target, Optimizely, Optimost, Google Optimize)
  • Knowledge of/experience with Tag Management Systems (Tealium, Ensighten, Adobe Launch, Google Tag Manager)
  • Working knowledge of SDLC processes and how to integrate those processes with tag management solutions
  • Experience working with integrated development environments, source code management systems and workflow management systems
  • Bachelor's Degree or equivalent (Computer Science, Information Technology, or Information Sciences degrees preferred)
  • Minimum of 2 years of professional work experience
  • Working knowledge of modern JavaScript/TypeScript web application development using Angular, React, or equivalent
  • Experience with site tagging including desktop, mobile, video and OTT for digital properties with high traffic volumes
  • Willingness to learn and take on the challenge of managing multiple marketing technology tools.
Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

We are uploading your application. It may take a few moments to read your resume. Please wait!