Provide input as a subject matter expert into behavioral tracking strategies to assist product analytics and marketing analytics.
Tool administrative for our downstream MarTech solutions which include: Adobe Analytics, Audience Studio, Adobe DSP, etc.
Translate business requirements into Web Analytics, Tag Management System and A/B Testing platform implementation.
Develop, customize and troubleshoot campaign code in complex environments with the heavy use of JavaScript, HTML and CSS.
Manage data quality within marketing technology tools and develop solutions to remediate data quality challenges.
Implement analytics tracking code and perform quality assurance to ensure tagging is working as planned. Implement mechanisms to perform data validation against source systems to ensure tracking is accurate.
Implement analytics tracking code needed for ongoing reporting and analysis activities.
Proactively monitor the marketing tools; this includes performance, users, license restrictions, security and data quality.
Hands on design and development of custom solutions built within marketing technology tools including declarative development, scripting, data modeling, and integration.
Define and maintain the enterprise wide data model for the web data layer. Update the data model when needed for specific products.
Requirements:
Strong JavaScript development skills
Experience implementing and/or working with clickstream web analytics tools such as Adobe Analytics (Omniture SiteCatalyst), Google Analytics; or working knowledge of the field of web analytics
Knowledge of/experience with A/B Testing platforms (Test&Target, Optimizely, Optimost, Google Optimize)
Knowledge of/experience with Tag Management Systems (Tealium, Ensighten, Adobe Launch, Google Tag Manager)
Working knowledge of SDLC processes and how to integrate those processes with tag management solutions
Experience working with integrated development environments, source code management systems and workflow management systems
Bachelor's Degree or equivalent (Computer Science, Information Technology, or Information Sciences degrees preferred)
Minimum of 2 years of professional work experience
Working knowledge of modern JavaScript/TypeScript web application development using Angular, React, or equivalent
Experience with site tagging including desktop, mobile, video and OTT for digital properties with high traffic volumes
Willingness to learn and take on the challenge of managing multiple marketing technology tools.
